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Agec 232: Agricultural Marketing (Application) Question Paper

Agec 232: Agricultural Marketing (Application)

Course:Bachelor Of Science In Agricultural Education And Extension

Institution: Chuka University question papers

Exam Year:2017

SECOND YEAR EXAMINATION FOR THE AWARD OF DEGREE OF BACHELOR OF AGRICULTURAL ECONOMICS.

AGEC 232: AGRICULTURAL MARKETING (APPLICATION)

STREAMS: B.s.c ( AGED ) Y2S1 (SB). TIME:2hr

DAY/DATE: TUESDAY 18/4/2017

INSTRUCTIONS:
•Question ONE is COMPULSORY (Section A)
•Select TWO OTHERS from SECTION B.

SECTION A- 30 MARKS
QUESTION ONE
(a) Discuss the facets of marketing under the following condition:-
(i) Geographical aspects.
(ii) Value-adding activities.

(b) Biological characteristics largely affect marketing of Agricultural commodities in a big way. Explain how the sector can overcome this challenge inorder to improve the marketing of Agricultural commodities. (8 Marks)

(c) Explain the properties of supply as demonstrated in Agricultural Markets. (6 Marks)

(d) Production technologies have largely improved production and marketing of Agricultural Commodities. Discuss how Kenya can benefit from adopting technology in Agricultural marketing. (10 Marks)

SECTION B - 40 MARKS
QUESTION TWO (20 MARKS)
(a) A demand schedule contains values for the price of a good and the quantity of a good that would be demanded at that price, explain the importance of demand curve in Agricultural commodity marketing. ( 6 marks)

(b) For a normal good when the price increases, the quantity supplied increases. Explain this phenomenon. (3 Marks)

(c) Less food is cooked at home especially in the urban areas; more is purchased outside of home. Explain how this affects Agricultural market in developed countries. (6 Marks)

(d) Susan consumes fruits according to the following consumption function:
Q (Anita) = 60 - 0.35P (mango)

(i) Calculate the inverse demand function. ( 2Marks)

(ii) Calculate Susan's mango demand if the price of beef is ksh.10. What if it's ksh 5? (3marks)

QUESTION THREE.

(a) Explain the main policy goals of Agricultural sector. (10 marks)

(b) In Agriculture, elasticities of supply typically differ depending on the time period being examined. Discuss. (4 Marks)

(c) Korir's demand and inverse demand functions are as follows:

Q (korir) = 80 - 0.8 P (beef)

P (beef) = 120 - 4 Q ( korir)

Calculate the following:
Korir's price elasticity of beef if:
P= 30 and Q= 5
P= 40 and Q= 15

QUESTION FOUR.

(a) All costs are opportunity costs. This is important when thinking about costs in the Agricultural sector. Explain what changes supply. (6 Marks)

(b) Explain how Agribusiness can unlock the potential of Agricultural markets in Kenya. (8 Marks)

(c) Discuss how trade restrictions affects the Agricultural markets in East Africa. (6 Marks)

Agec 232: Agricultural Marketing (Application) Question Paper

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