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Marketing And Public Relations  Question Paper

Marketing And Public Relations  

Course:Bachelor Of Library And Information Science

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF LIBRARY AND INFORMATION SCIENCE

BLIS 210: MARKETING AND PUBLIC RELATIONS


DATE:
Tuesday 15th September 2009

TIME: 11.00am-1.00pm


INSTRUCTIONS: Answer any THREE questions

Q1.
Discuss seven reasons why librarians have not been aggressive in marketing the information resources and services.
Q2.
Discuss the importance of market research activity in providing information services.
Q3.
Why is good public relations practice necessary for successful information service provision?
Q4.
Discuss the relevance of 4Ps and 4Cs in marketing of information products and services.
Q5.
What are possible modes of communication available to librarians wishing to communicate marketing messages?




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