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Marketing And Public Relations  Question Paper

Marketing And Public Relations  

Course:Bachelor Of Library And Information Science

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING PROGRAMME
EXAMINATION FOR THE DEGREE OF BACHELOR OF LIBRARY AND
INFORMATION SCIENCE
BLIS 210: MARKETING AND PUBLIC RELATIONS

DATE: Tuesday 11th August, 2009 TIME: 11.00 a.m. – 1.00 p.m.

INSTRUCTIONS
Answer any THREE questions.

Q1.
In what ways can public libraries attract more users to come and exploit their information services?
Q2.
Discuss any five factors that should be considered in deciding whether to charge for public library services in Kenya.
Q3.
Explain five ways the media can be used to enhance the reading culture in Kenya.
Q4.
Why is good public relations practice a necessity for successful information service provision?
Q5.
Why is S. R, Ranganathan principle “Save the time of the reader” still relevant in information service provision?




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