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Marketing And Public Relations Question Paper

Marketing And Public Relations

Course:Bachelor Of Library And Information Science

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF LIBRARY & INFORMATION SCIENCE
BLIS 210: MARKETING AND PUBLIC RELATIONS

DATE: Monday 6th April, 2009

TIME: 11.00 a.m. – 1.00 p.m.

INSTRUCTIONS
Answer any THREE questions.
Q1.
Discuss how marketing mix can be applied in the provision of information service and products in academic libraries.
Q2.
Discuss seven suitable marketing practices applicable in a public library service environment.
Q3.
How can academic libraries develop closer relationship with their customers and suppliers?
Q4.
Discuss the value of effective communication in the provision of information services and products in library and information centre environment.
Q5.
Why is regular evaluation of marketing strategies of information services and products important for libraries and information centres?

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