Cmm 325: Business Research Methods Question Paper

Cmm 325: Business Research Methods

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2011

THE CATHOLIC UNIVERSITY OF EASTRN AFRICA
A.M.E.C.E.A
GABA CAMPUS – ELDORET
CMM 325: BUSINESS RESEARCH METHODS
Continuous Assessments Task
Third Year Programme-First Trimester 2011/12
Third Date: 4th October 2011 Duration: 2 Hours
Instructions: Answer all Questions

Q1. a) Define the phrase, “Business Research” (2 marks)
b) Using illustration, give an example of a researchable and a non-researchable problem.
(10 marks)
Q2. Write brief notes on each of the following:
a) Target population and sample population (2 marks)
b) Research problem (1 mark)
c) Research participants (1 mark)
d) Area of study (1 mark)
e) Research methods (1 mark)
f) Research design (1 mark)
g) Exploratory study (1 mark)
Total (8 marks)
Q3. a) Give an example of a research problem and state its objective(s), hypothesis and question(s)
b) States at least five questions (items) you use in a questionnaire, interview schedule or
observation(s) in order to get satisfactory answer to your problem. (10 marks)
(Total C.A.T marks 30)
END

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