The Sociology Of Mass Communication Question Paper

The Sociology Of Mass Communication

Course:Bachelor Of Arts In Sociology

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF ARTS

ASC 409:
THE SOCIOLOGY OF MASS COMMUNICATION

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DATE: FRIDAY 9TH APRIL 2010

TIME: 11.00 A.M. ? 1.00 P.M.

INSTRUCTIONS

Answer ONE Questions from Section I and Any Other TWO Questions from Section II.
All Questions carry Equal Marks.

SECTION I

Q.1
Define human communication (3 marks)
Elaborate the phenomenon of "separateness of the source, the message, and the destination." (10 marks)
Discuss ways in which the meaning of the destination can be isomorphic with the meaning of the source which originated the communication process. (10.3 marks)
Q.2
Discuss the major arguments of symbolic interaction theory of human communication. (16 marks)
Show the relevance of these examples by means of examples. (7.3 marks)

SECTION II
Q.3
Compare the informational and persuasive functional processes of mass communication. (16.0 marks)
Provide illustrative examples and comment on their relevance. (7.3 marks)
Q.4
Critically examine the major arguments of the Diffusions of innovation theory. (16.0 marks)
What relevance would the theory have for your society/ (7.3 marks)
Q.5
Write brief notes on the following
a)
Marshall's "medium is the message"
b)
The Phenomenological Thesis on communication.
c)
Loevinger's "Ambiguous Mirror".

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