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Entrepreneurship And Communication Question Paper

Entrepreneurship And Communication

Course:Cpa Part I

Institution: Orbit School Of Management Studies question papers

Exam Year:2009

ENTREPRENEURSHIP AND COMMUNICATION

2009.

Answer any THREE questions in SECTION I and any TWO in SECTION II. All questions carry equal marks.

SECTION I

QUESTION ONE

a. Outline ten responsibilities of an entrepreneur which you consider critical to the success of a business organization (10mks)

b. List five advantages and five disadvantages of self employment (10mks)

QUESTION TWO

a. i. Define the term "competitive advantage". (2mks)

ii. Highlight six benefits of competition to an entrepreneur (6mks)

b. i. State six factors that an entrepreneur should consider when selecting a suitable market for his products (6mks)

ii. Briefly explain six strategies that could be adopted by an entrepreneur in order to retain his customers. (6mks)

QUESTION THREE

a. Briefly explain the meaning and contents of the following documents:

i. Articles of Association (6mks)

ii. Memorandum of Association (6mks)

b. Summarize four legal and regulatory obligations of a business enterprise (8mks)

QUESTION FOUR

a. Citing suitable examples, explain four factors that may hinder an entrepreneur from engaging in global business (8mks)

b. Highlight the impact of the degradation of the natural environment on a business firm (6mks)

c. Outline six sources of information on the type of social responsibility activities that a business organization could undertake. (6mks)

SECTION II

QUESTION FIVE

a. Define the following terms in the context of communication:

i. Semantics (2mks)

ii. Noise (2mks)

iii. Distrust (2mks)

iv. Filtering (2mks)

b. Explain six merits of instituting sound internal communication systems in an organization (12mks)

QUESTION SIX

a. Summarize five advantages of using visual aids in a presentation (10mks)

b. Explain the guidelines that should be followed when writing business letters (10mks)

QUESTION SEVEN

a. Distinguish between message encoding and message decoding as used in communication (4mks)

b. Briefly explain the following types of organizational communication:

i. Downward (4mks)

ii. Upward (4mks)

iii. Grapevine (4mks)

iv. Horizontal (4mks)

Entrepreneurship And Communication Question Paper

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