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Entrepreneurship Management Question Paper

Entrepreneurship Management 

Course:Bachelor Of Arts In Tourism Studies

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF ARTS IN
TOURISM STUDIES

TSA 104:
ENTREPRENEURSHIP MANAGEMENT
=================================================================
DATE: TUESDAY 11TH AUGUST 2009 TIME: 11.00 A.M. ? 1.00 P.M.

INSTRUCTIONS:
Answer three questions.


Q.1
Discuss the role played by marketing in the promotion of tourism.
Q.2
How can the Kenya Government promote tourism through marketing.
Q.3
Discuss the role of the Maasai cultural heritage in the development of tourism in Kenya.
Q.4
The Kenya government has laid a lot of emphasis on tourism through the investment in research. Discuss.
Q.5
Discuss the role played by the private sector in the promotion of tourism trade.
Q.6
Analyzes the impact of global economic recession on tourism.




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