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Geography Of Marketing Question Paper

Geography Of Marketing

Course:Bachelor Of Arts In Geography

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
EDUCATION, BACHELOR OF SCIENCE AND BACHELOR OF ARTS

AGE 415:
GEOGRAPHY OF MARKETING

DATE: Monday, 1st December, 2008
TIME: 2.00 p.m. ? 4.00 p.m.
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INSTRUCTIONS:
Answer any THREE questions.
Illustrations should be used where appropriate.
1.
Examine the salient marketing problems to which the geographer can best apply the concepts and procedures of the discipline (23 marks)
2.
Describe the problems that plague marketing bodies in Kenya (23 marks)
3.
Commerce is a shop-window as well as cog-wheel?. Elucidate (23 marks)
4.
Write short essays on any three of the following.
a)
Reilly's law of retail gravitation (8 marks)
b)
Ambulant Trader(7 marks)
c)
Bulk-building and bulk-breaking (8 marks)
d)
International marketing (8 marks)
e)
Role of William Applebaum in the development of the geography of marketing (8 marks)
5.
Discuss the role of economic groupings in regional integration and trade (23 marks)
6.
Citing examples, examine the role of periodic markets and trade fairs in the socio-
economic development of a country. (23 marks)