Get premium membership and access revision papers, questions with answers as well as video lessons.

Strategic Planning Question Paper

Strategic Planning

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2007

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE (HOSPITALITY AND TOURISM MANAGEMENT)
HIM 408: STRATEGIC PLANNING

DATE: FRIDAY, 28TH NOVEMBER 2008

TIME: 2.00 P.M. ? 4.00 P.M.

SECTION ONE

INSTRUCTIONS: ANSWER ALL QUESTIONS.

1.
a)
What is the difference between strategic planning process and strategicb thinking? b(4 marks)
b)
Which one of these is essential to strategic management? (2 marks)
c)
Explain Mitzberg's Four P?s of strategy. (4 marks)
2.
a)
What is Strategic Planning? (2 marks)
b)
Explain briefly each of the activities in the strategic management process. (8 marks)
3.
a)
What is competitive advantage? (2 marks)
b)
What are the six questions that must be asked to determine whether a resource will lead to competitive advantage?

(3 marks)
c)
What are the resource areas that an organization should analyze to
determine internal sources of competition? (5 marks)
4.
a)
What is the difference between a merger and acquisitions? (2 marks)
b)
Explain four reasons for mergers and acquisitions? (4 marks)
c)
Why do mergers and acquisitions often produce unsatisfactory results? (4 marks)
5.
With help of a diagram explain the Boston consulting group portfolio matrix. How would it be applied in the hospitality industry? (10 marks)

SECTION TWO:
Answer ONE questions (10 marks each)
1.
a)
Name the three basic corporate-level strategies? (3 marks)
b)
Choose one and briefly describe it.

(7 marks)

2.
a)
Name the generic business level-strategies?

(3 marks)

b)
Choose one and briefly describe it. (7 marks)

SECTION THREE: Answer One question (10 marks)
1.
a)
What is the difference between the Broad Environment and Operating Environment? b(2 marks)
b)
Name four components of the broad environment.

(2 marks)

c)
Briefly explain an example of a trend in each that could affect the
welfare of the hospitality industry.

(6 marks)

2.
Michael Porter named five forces of the operating environment that can influence the ability of a firm to make profits.
a)
What are they? (2.5 marks)
b)
Choose one of the forces and explain the factors that give it power over the organization. (3.5 marks)
c)
What political and economic actions can the organization take to minimize this power? (4 marks)

Strategic Planning Question Paper

More Question Papers

Popular Exams