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Marketing And Entrepreneurship Skills Question Paper
Marketing And Entrepreneurship Skills
Course:Diploma In Business Information Technology
Institution: Strathmore University question papers
Exam Year:2011
Strathmore University
FACULTY OF INFORMATION TECHNOLOGY
MAIN EXAM FULL TIME
2011
DBIT 2204: MARKETING AND ENTREPRENEURSHIP SKILLS
INSTRUCTIONS
1) Answer Question one and any other two questions
2) Question One is Compulsory and Carries 20 marks
3) All other Questions carry 20 marks
4) Time Allowed 2 hours
Question One
a) An entrepreneur friend has approached you for advice on how to raise financing for a
brilliant business opportunity. Advice him on the sources from which he can raise
finances? (6 marks)
b) Why is it important for the entrepreneur to set a budget for all business activities?( 8
marks)
c) Describe six strategies an entrepreneur can use to attract customers to buy their
products and services. (6 marks)
Question Two
The Success of an entrepreneur depends on how well they manage their distribution
network to serve their target market. However entrepreneurs face a lot of challenges in
establishing a distribution system.
a) Highlight the problems entrepreneurs face in setting up an effective distribution
system. (10 marks)
b) Staff motivation is the most important aspect for delivering superior customer
value as well as improving productivity. What strategies can entrepreneurs use to
motivate their staff to achieve these objectives? (10 marks)
Question Three
a) Market segmentation is an important aspect of success in marketing. Why is it
important for entrepreneurs to segment their market? (10 marks)
b) In making a market entry decision an entrepreneur should define how to position
and differentiate their product offering. Explain the main advantages the
entrepreneur would gain in positioning and differentiating the product offering.
(10 marks)
Question Four
a) You are an aspiring business person. You have noticed a business opportunity,
explain Five elements that you can use to benchmark in order to deliver value to
customers. (10 Marks)
b) Describe the main characteristics that define relationship marketing as an
effective tool for entrepreneurship. (10 marks)
Question Five
a) The main cause of unproductively in an organisation is time management,
personal delays and improper management on the part of an entrepreneur. What
are the causes of wasted time in organizations? ( 6 marks)
b) As a business expert which strategies can you advice an entrepreneur to adopt in
order to improve productivity and reduce wastage? ( 8 marks)
c) Explain how membership in a group might lead to improved motivation and
hence improved quality. ( 6 marks)
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