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Travel Agency Operations Question Paper

Travel Agency Operations

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE (HOSPITALITY AND TOURISM MANAGEMENT)
HTM 256:
TRAVEL AGENCY OPERATIONS

DATE: Tuesday, 29th December, 2009

TIME: 2.00 p.m. – 4.00
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INSTRUCTIONS:
Answer question ONE and THREE other questions.
1.
Travel agents provide services to millions of travelers worldwide.
a)
Discuss the reasons why travelers use travel agents to plan their trips. (5 marks)
b)
Describe the different methods travel agencies use to earn an income. (5 marks)

Answer any THREE questions below
2.
In order to maximize the sale of their products and services, travel and tourism suppliers use a network of distribution channels to reach their customers.
a)
With the aid of a diagram, describe the different channels used to distribute travel products and services from the suppliers to the consumers. (10 marks)
b)
What impact has technology had on the travel distribution system? (10 marks)
3.
Your client is traveling to a foreign destination for holiday. If they are traveling by air:
a)
Briefly describe the airline check-in, immigration and customs procedures they will undergo while at the airport. (10 marks)
b)
Airlines fares are, to a large extent, similar from one destination to another. How can an airline differentiate itself from others using its in- flight facilities and services? (10 marks)
4.
There are several types of travel agents operating in the tourism sector:
a)
Differentiate between a corporate travel agent and a leisure travel agent. List down at least five differences in the way a corporate travel agent works. (10 marks)
b)
Online travel agencies are increasingly becoming popular business models. What are the advantages and disadvantages of this type of agency? (10 marks)
5.
Accommodation is one of the most sought after services in the travel sector:
a)
Describe five factors that can affect the price of a hotel room. (10 marks)
b)
Discuss the benefits that a hotel owner will derive from joining an international hotel franchise such as the Hilton International Group. (10 marks)
6.
The business environment within which travel agents are operation is constantly changing globally.
a)
Travel agents have reduced their dependence on commissions from suppliers as a source of income and adopted other forms of income earning. Discuss the reasons why this trend has become common and describe the new income earning activities being used by travel agents. (10 marks)
b)
Explain the advantages a travel agency businesses may gain by merging or joining global franchises. (10 marks)

Travel Agency Operations Question Paper

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