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Sbe 101: Business Communication Question Paper

Sbe 101: Business Communication

Course:Bachelor Of Business Management

Institution: University Of Kabianga question papers

Exam Year:2015

UNIVERSITY OF KABIANGA.

SCHOOL OF BUSINESS AND ECONOMICS.

UNIVERSITY EXAMINATIONS.

2014/2015 ACADEMIC YEAR.

FIRST YEAR SECOND SEMESTER EXAMINATION.

FOR THE DEGREE OF BACHELOR OF BUSINESS MANAGEMENT.

COURSE CODE: SBE 101

COURSE TITLE: BUSINESS COMMUNICATION.

INSTRUCTIONS:

ANSWER ANY FIVE QUESTIONS.

QUESTION ONE

You work for a tourist firm as a customer relations manager. A number of tourists have complained of delivery of services ranging from accommodation, arrangements of tours among others. The General Manager has asked you to investigate the issue. As the customer relations manager and using the hallmarks of a good report, write a brief report to the General Manager. (20 Marks)

QUESTION TWO

a). Discuss any FIVE barriers to effective communication in an organization. (15 Marks)

b). State any FIVE qualities for improving communication in an organization. (5 Marks)

QUESTION THREE

Discuss the various factors which affect the choice of a communication channel. (20 Marks)

QUESTION FOUR

Both the sender and the receiver of a message can improve communication. Discuss what the sender and the receiver should do to improve communication. (20 Marks)

QUESTION FIVE

a). Using an appropriate communication framework, discuss in your own words, what you understand by the term 'communication process'. (12 Marks)

b). Support the above statement by highlighting the importance of communication process in a business organization set-up. (8 Marks)

QUESTION SIX

Effective communication is essential in both internal and external environment. With relevant examples, explain how this happen in an organization. (20 Marks)

QUESTION SEVEN

Compare and contrast the effectiveness of oral and written communication in an organization of your choice. (20 Marks)

Sbe 101: Business Communication Question Paper

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