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Enterprise Development In Hospitality And Tourism Question Paper

Enterprise Development In Hospitality And Tourism

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE (HOSPITALITY & TOURISM MANAGEMENT)

HIM 316:
ENTERPRISE DEVELOPMENT IN HOSPITALITY AND TOURISM
DATE: WEDNESDAY 16TH SEPTEMBER 2009 TIME: 11.00 A.M. – 1.00 P.M.
INSTRUCTIONS
Answer Question 1 and any other One.

1.
a)
Explain the role of creativity and innovation in enterprise development. (6 marks)
b)
Examine the forces that are driving enterprise development in Kenya. (14 marks)
c)
Using any example that you know well, explain how a small restaurant can gain competitive advantage using the basic strategies discussed in class. (10 marks)
2.
You have been asked to deliver a speech entitled ‘business Growth and Health’ members of a young entrepreneurship and leadership forum called IESEC. Discuss the key areas you are likely to include in your address. (20 marks)
3.
Mr Absalom Oyugi, a budding entrepreneur, wants to start a cultural center at Nyangoma Vilalge in Kogelo. He has even come up with the name ‘Small Village, My Father’s Country’. He has found out there is something called a “business model” that he needs to think about. Advise Absalom. (20 marks)
4.
Using any tourism or hospitality business you are very familiar with, explain the significance of the following in a small business enterprise
a)
Sales forecasting
(4 marks)
b)
Break even point (BEP)
(4 marks)
c)
Feasibility
(4 marks)
d)
Business objectives
(4 marks)
e)
Viability assessment
(4 marks)

Enterprise Development In Hospitality And Tourism Question Paper

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