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Entrepreneurship Question Paper

Entrepreneurship

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN HOSPITALITY AND TOURISM MANAGEMENT
HTM 413: ENTREPRENEURSHIP

DATE: Monday 28th December, 2009 TIME: 11.00 a.m. – 1.00 p.m.

SECTION 1 – (30%)
Answer ALL questions in this Section.

1.
Explain the differences between creativity, innovation and entrepreneurship. [6 marks]
2.
Examine the key forces that are driving the growth of entrepreneurship. [14 marks]
3.
Using any example that you know well, explain how a small restaurant can gain competitive advantage using the basic strategies discussed. [10 marks]

SECTION 2 – (20%)
Answer any one question in this Section.
4.
You have been invited to give a class talk to tourism students at Utalamu college on the topic “Motivating Employees in an entrepreneurial firm”. Examine the highlights of your talk. [20 marks]
5.
John Matata, a small tour operator in Lakini North, wants to soon launch a website and plunge into the waters of e-commerce. Advise John on the key strategies of gaining the best out of e-commerce. [20 marks]
6.
Examine the advantages and disadvantages of any four key sources of start up finance in Kenya. [20 marks]