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Marketing Management In Hospitality And Tourism  Question Paper

Marketing Management In Hospitality And Tourism  

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF SCIENCE IN
HOSPITALITY AND TOURISM MANAGEMENT
HTM 301: MARKETING MANAGEMENT IN HOSPITALITY AND TOURISM

DATE: Monday 28th December, 2009 TIME: 8.00 a.m. – 10.00 a.m.

INSTRUCTIONS
Answer question ONE (compulsory) and any other TWO (70%).

Q1.
(a)
Discuss the contribution of Societal Marketing concept to the Private Sector. [15 marks]
(b)
Evaluate the Macro Factors for External Marketing Environments. [15 marks]
Q2.
Describe the role of segmentation in hospitality and tourism marketing. Illustrate your answer in a diagram explaining allocentric and psychocentric differences. [20 marks]
Q3.
Explain the techniques and functions of public relations as a promotional tool for Hospitality and Tourism marketing. [20 marks]
Q4.
Explain the evolution of Product Life Cycle and its role in Hospitality and Tourism marketing. [20 marks]
Q5.
Evaluate the contribution of Hospitality Industry towards the growth of 3rd World Economies. [20 marks]




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