Business Policy And Decisions Question Paper

Business Policy And Decisions

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

BBA 400
BUSINESS POLICY AND DECISIONS
6TH APRIL 2011
INSTRUCTIONS: Section one is compulsory. Choose one question from section two.

SECTION ONE

QUESTION ONE

For the last 10 years, a major trend has emerged in business where various business practices have been seen as socially irresponsible. With reference to this environmental trend, respond to the following questions:

a) List and briefly explain some ethical dilemmas that policy makers are likely to experience as they make decisions.(10marks)

b) What are the likely causes of unethical practices in policy decisions?(10marks)

c) Briefly explain the pyramid of Corporate Social Responsibility according to Pride and Terrel. (10marks)

QUESTION TWO

a) Briefly explain the challenges you are likely to experience as a manager as you evaluate policies.(10marks)

a) Briefly explain how 'window dressing' can be avoided in policy decisions. (10marks)

SECTION TWO

QUESTION ONE

Environmental scanning has been viewed from as many dimensions as there are fields of managerial studies. In policies, environmental scanning is critical for success of the business.

a) Discuss the importance of environmental scanning before policies are designed.(10marks)

b) With reference to the SWOT of Kenyatta University, explain how a manager can choose using the BCG matrix. Give real examples in the University. (10marks)

QUESTION TWO

a) ''Resources are a critical factor in Business Policy Framework.'' Discuss.(10marks)

b) Highlight five characteristics of business policies and give related illustrations.(10marks)

QUESTION THREE

Define the following terms and explain their importance in policy studies.

a) Policy differentiation.
b) Entrepreneurial Approach in Policy Formation.
c) Progressive leadership in Policy Implementation
d) PESTLE analysis
e) Business policy framework (20marks)

📘 Access 10,000+ CBC Exams With Marking Schemes

Business Policy And Decisions Question Paper

More Question Papers

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams