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Introduction To Travel And Tour Operation Question Paper

Introduction To Travel And Tour Operation

Course:Bachelor Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE
(HOSPITALITY AND TOURISM MANAGEMENT)

HTM 152: INTRODUCTION TO TRAVEL AND TOUR OPERATIONS

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DATE:

TIME:

INSTRUCTIONS

Answer questions ONE and any other TWO questions.
Each question carries equal marks.
Kenyatta University regulations regarding examinations apply.

1.
a)
XYZ tours ltd. Seeks for advise regarding the various approaches/ strategies used by tour operators in negotiating hotel beds and airline seats, Discuss, citing relevant examples, how XYZ tours ltd would use these techniques in capacity planning. (20 marks)
b)
What are the pros and cons of using these techniques for XYZ tours ltd. (10 marks)
2.
“Electronic ticketing and online booking have rovolutionalized air travel distribution and automation in Kenya:. Discuss, giving relevant examples. (20 marks)
3.
a)
Briefly explain the five freedoms of air and their implications on air travel. (10 marks)
b)
What are some of the conditions for baggage handling in the airport? (5 marks)
c)
Briefly state the classes of airline service available to travelers. (5 marks)
4.
a)
The tour brochure is an essential marketing tool for any tour operator seeking to develop and sustain competitiveness in the industry. Briefly illustrate the principal contents of the tour brochure. (10 marks)
b)
Briefly explain the stages involved in the tour operating process. (10 marks)
5.
Within the tour operations business, the tour manager performs important functions in the organization. Explain the basic function of the tour manager. (20 marks)

Introduction To Travel And Tour Operation Question Paper

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