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E-Commerce (Cisy 428) (Bbit 436) 3Rd Trimester 2015 Question Paper

E-Commerce (Cisy 428) (Bbit 436) 3Rd Trimester 2015

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2015

E-Commerce (CISY 428) (BBIT 436) 3rd trimester 2015
KENYA METHODIST UNIVERSITY

END OF 3'rd 'TRIMESTER 2015 (FT) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE
UNIT CODE : CISY 428/BBIT 436
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

INSTRUCTIONS:

Attempt question One and any other two questions
Question One (30 marks)

What is E-commerce? Give some applications of E-commerce
(3 marks)
Discuss B2B2C and C2B2C model giving proper examples.
(5 marks)
Define electronic data inter change. What are the components of EDI?
(5 marks)
Explain how SSL protocol is used for secure transactions.
(3 marks)
Consider the development of a portal for a retail shop. Describe the various technologies, tools and components involved in designing the same.
(5 marks)
Explain the ways and means of protecting online website operations from hackers.
(9 marks)
Question Two (20 marks)

Analyze the scope of the internet and web technologies in e-commerce in Kenya.
(10 marks)
Explain the mechanism to address the challenges relating to online trust, security and individual privacy.
(10 marks)
Question Three (20 marks)

Are fully anonymous online markets desirable? Justify your answer.
(10 marks)
Describe in detail how you would use social media to attract traffic to your website.
(10 marks)
Question Four (20 marks)

Outline five pieces of information required by the distance selling regulations.
(5 marks)
Provide a convincing argument whether newspapers can survive in a digital age.
(5 marks)
Describe possible business models for a small independent internet television start-up company. Estimate start-up costs and profitability and describe some of the challenges such a television station will need to overcome.
(10 marks)

E-Commerce (Cisy 428) (Bbit 436) 3Rd Trimester 2015 Question Paper

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