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Strategic Management Question Paper

Strategic Management

Course:Advanced Certificate In Church Management And Leadership ()

Exam Year:2010

Strategic Management
END OF SEM EXAM 2010
QUESTIONS(Answer all questions)
1. State with reasons which of the following statements are correct/incorrect:
(a) Divesting a major product line or market in an organization can be termed as
retrenchment strategy .(2 marks)
(b) “B” in BCG Matrix stands for balance.(2 marks)
(c) Concentric diversification amounts to unrelated diversification.(2 marksw)
(d) Vertical diversification integrates firms forward or backward in the product chain.(2 marks)
(e) A core competence is a unique strength of an organization which may not be shared
by others.(2 marks)
(f) Skimming means keeping price very low.(2 marks)
(g) Primarily, strategy formulation is an operational process and strategy
implementation is an intellectual process.(2 marks)
(h) The focus of six sigma is on customers.(2 marks)
(i) BPR is an approach to maintain the existing growth of an organization.(2 marks)
(j) Supply chain management is conceptually wider than logistic management.(2 marks)
2. Briefly explain the following:
(a) Conglomerate diversification.(2 marks)
(b) Kieretsus\Consortium.(2 marks)
(c) Benchmarking.(2 marks)
(d) Total Quality Management (TQM)?(2 marks)
(g) Define Demarketing.(2 marks)
3.Explain the concept of value chain analysis.(10 marks)
4.Explain in detail the term corporate strategy with its characteristics.(10 marks)
5.Critically explain the BCG matrix.(10 marks)
6.Describe in detail the SWOT analysis. What is its significance in organizations?(10 marks)
7.Write an explanatory note on strategic business units.(10 marks)
8.Discuss strategic alternatives with reference to Michael Porter’s strategies.(10 marks)
9.What is strategy implementation? How far it is different from strategy formulation?(10 marks)
(Total marks 100)

Strategic Management Question Paper

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