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Principles And Practice Of Management Question Paper

Principles And Practice Of Management

Course:Bachelor Of Commerce (Commerce)

Exam Year:2009

PRINCIPLES AND PRACTICE OF MANAGEMENT
2009 Time allowed 3 hours

Answer any FIVE questions. All questions carry equal marks
QUESTION ONE
One of the functions of management is decision making.
Discuss various types of decisions taken by managers and explain the steps that should be followed to arrive at the right decisions. (Total: 20 marks)

QUESTION TWO
Leadership is a dynamic process in a group or organization whereby one individual influences the other to contribute voluntarily to the achievement of the group or the organization’s objectives in a given situation.
Discuss this statement with reference to different types of leaders. (Total: 20 marks)

QUESTION THREE
Modern trends and practices call for firms to pursue wider objectives in addition to the global profitability. Explain the concept of corporate social responsibility and discuss the various components that a socially responsible firm should address. (Total: 20 marks)

QUESTION FOUR
Explain ten major forces that have been responsible for the sweeping changes and re-organizations that have been taking place in Kenyan firms in the recent past.
(Total: 20 marks)

QUESTION FIVE
Managers charged with putting a company on a growth trajectory can pursue its existing markets (customer sales) or enter new markets and can emphasize its existing products or develop new products.

Using Ansoff’s classic product/market matrix, discuss the risks and rewards of the four growth alternatives. (Total: 20 marks)

(Total marks 100)

Principles And Practice Of Management Question Paper

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