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Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010



BBA 201
PRINCIPLES OF MARKETING
15TH JUNE 2010
INSTRUCTIONS: Answer question one and any other two.


QUESTION ONE

How would you apply the concept of product life cycle to promote the products of East African Breweries. (30marks)


QUESTION TWO

a) Differentiate between products and services. (5marks)

b) Explain how the marketing mix of a product differ with that of the services. (15marks)


QUESTION THREE

Which areas do you consider when analyzing consumer behavior. (20marks)


QUESTION FOUR

Explain the basis you will consider in segmenting mobile phone handsets market. (20marks)




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