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Bbm 202:Principles Of Marketing Question Paper

Bbm 202:Principles Of Marketing

Course:Bachelor Of Arts In Economics|Bachelor Of Business Management|Bachelor Of Science In Entrepreneurship

Institution: University Of Eldoret question papers

Exam Year:-

SCHOOL OF BUSINESS AND MANAGEMENT SCIENCE
DEPARTMENT OF BUSINESS MANAGEMENT
BACHELOR OF BUSINESS MANAGEMENT/BACHELOR OF SCIENCE ENTREPRENEURSHIP/ PROJECT PLANNING AND MANAGEMENT/ BACHELOR OF ARTS ECONOMICS
BBM 202: PRINCIPLES OF MARKETING
2ND YEAR SEMESTER 1.

Instructions:
Answer ALL questions in SECTION A and ANY other TWO in SECTION B

SECTION A (30MARKS)
QUESTION ONE
a) Discuss the features of modern marketing thinking and practice (4marks)
b) Explain what you understand by societal marketing philosophy (4marks)
c) Identify and explain the importance of marketing mix to the marketers (4marks)
d) Distinguish clearly between consumer and organizational buyers.(6marks)
e) Explain what you understand by marketing information system (6marks)
f) Write short notes on the following terms in relation to marketing
I. Customer value
ii. Marketing research
iii. Marketing organization (6marks)

Section B (40marks)
Question Two
(a). Identify and explain the kinds of marketing organization(10marks)
(b). Describe the stages involved in customer buying process (10marks)

Question Three
a) what do you understand by marketing mix? Clearly elucidate its elements (10marks)
b) Discuss the reasons why marketers segment their markets(10marks)

Question Four
a) Identify and explain the significance of market planning (10marks)
b) Discuss the weakness of traditional approach to marketing (10marks)
Question Five
a) Discuss the stages involved in carrying out marketing research (10marks)
b) There are different philosophies that explain the historical development of marketing. Discuss (10 marks)

Bbm 202:Principles Of Marketing Question Paper

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