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Business Studies Question Paper

Business Studies

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

BBA 100
BUSINESS STUDIES
22ND OCTOBER 2008
INSTRUCTIONS: Answer all questions

QUESTION ONE

A) You recently heard from a grapevine that most businesses in Kenya have aims, visions, missions and objectives. Required:

a) Differentiate between a business aim and objective giving relevant examples. (2marks)

b) Explain the term mission statement. (2marks)

c) State the mission statement of Kenyatta University. (2marks)

d) What are the main objectives of a profit making business? Give examples. (2marks)

e) What are some of the objectives of non profit making business? Give examples. (2marks)

f)"If it is not measurable, it is not a business objective." Briefly discuss this statement giving specific examples. (10marks)

QUESTION TWO

a) Assume that you have been invited to participate in a business forum hosted by school of business at Kenyatta University. During the presentation, participants ask you a question: "can a business be socially responsible?" Briefly explain to the participants, giving a reference to specific examples. (5marks)

b) Show how "kadogo" economy has affected the way of doing business of goods and services in Kenya for the last 3 years. Give examples. (5marks)