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Dpa 111: Media Relations And Management Question Paper

Dpa 111: Media Relations And Management

Course:Diploma In Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DIPLOMA IN PUBLIC RELATIONS AND CREATIVE ADVERTISING
COURSE CODE: DPA 111
COURSE TITLE: MEDIA RELATIONS AND MANAGEMENT

DATE: 27th April 2009 TIME: 2.00 p.m. – 4.00 p.m.

INSTRUCTIONS TO CANDIDATES
ANSWER QUESTION ONE AND ANY OTHER THREE (3)QUESTIONS.

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1. a) Define the following terms:

i) Public relations (2 marks)
ii) Journalism (2 marks)
iii) House publication (2 marks)
iv) Image building (2 marks)
v) Hard news (2 marks)

b) List some five basic functions of the public relations practitioner in
an organization. (10 marks)

c) Between the journalist and the Public Relations practitioner, who
needs the other much more? Explain your answer. (5 marks)

2. Identify at least three different newsworthy events in an organization that
the public relations practitioner can convey to:
i) the general public through the media.
ii) the employees of the organization through a newsletter. (15 marks)

3. a) What is meant by the print media? (5 marks)

b) As a public relations practitioner, list the advantages and
disadvantages of using the print media. (5 marks)

c) List the most important differences between newspapers and
magazines. (5 marks)

4. a) List the five categories of audience classification. (5 marks)

b) Describe one theory that explain media effects on the audiences. (10 marks)

5. You have been asked to write an article for the organization’s internal
publication about the appointment of a new managing director. List and
discuss the various sources that can be used to gather information. (15 marks)

6. Write a personal profile of yourself. (15 marks)

Dpa 111: Media Relations And Management Question Paper

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