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Htm 303: Introduction To Research Methods In Hospitality And Tourism Question Paper

Htm 303: Introduction To Research Methods In Hospitality And Tourism

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN HOSPITALITY AND TOURISM MANAGEMENT
HTM 303: INTRODUCTION TO RESEARCH METHODS IN HOSPITALITY AND TOURISM
DATE: 4th APRIL 2011 TIME: 2.00PM-4.00PM
INSTRUCTIONS
Answer all questions in section A and any other two questions in section B.
SECTION A-COMPULSORY
1. Explain five purposes why people venture in research (10 marks)
2. Outline seven characteristic of a good hypothesis (7 marks)
3. What are the steps of carrying out literature review? (7 marks)
4. Describe three research instruments (6 marks)
SECTION B

5. Stating out problem statement is key in carrying out research, explain its characteristics (10 marks)
6. Distinguish between qualitative and quantitative research (4 marks)
7. List ten rules for constructing a questionnaire (10 marks)
8. Describe cluster sampling (10 marks)
9. Explain three types of interview schedule. (6 marks)
10. Following the correct sequence, describe how to write a research proposal (20 marks)
11. You are a research director, a marketing manager of Hilton hotel has approached you on how to write a research report on customer service. Advice him (20 marks)_