Htm 405: Human Resource And Public Relations Question Paper

Htm 405: Human Resource And Public Relations

Course:Bachelor Of Science In Tourism Management

Institution: Kenyatta University question papers

Exam Year:2006

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2005/2006
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE [HOSPITALITY AND TOURISM]
HTM 405: HUMAN RESOURCE AND PUBLIC RELATIONS
DATE: 13th JUNE 2006 TIME: 10.30AM-12.30PM
INSTRUCTIONS
Answer all questions in section A. In section B answer questions two and one other.
SECTION A (30 marks)
1. a) i)Define the term recruitment.
ii) Giving three examples in each differentiate between internal and external methods of recruitment.
b) Describe the following aspects of human Resource Management:
i) On the job training
ii) Fringe benefits
iii) Job analysis
iv) Job description
v) Grievance procedure
c) i) What is public relations?
ii) State five attributes of a public relation manager
d) i) Explain the term labour turnover
ii) State two advantages and two disadvantages of labour turnover in hospitality industry

SECTION B (40 MARKS)
2. You are a public relations manager of sarova hotel chain
a) Discuss the internal and external public of the chain
b) Propose an internal public relations policy for the chain
3. a) What are principal responsibilities of a public relations manager in a hospitality organization
c) Explain five characteristics of a good house journal and discuss its importance as a tool for internal public relations
4. a) Design a job description and a personnel specification for a food and beverage manager for Thika Highway Motel.
b) Discuss the follo9wing two methods of executive development:
i) Coaching
ii) Transactional analysis (TA)

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