Bba 201: Principles Of Marketing Question Paper

Bba 201: Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 201: PRINCIPLES OF MARKETING

DATE: Saturday 5th February, 2011

TIME: 8.00 a.m. – 10.00 a.m.
________________________________________________________________________________
INSTRUCTIONS
Answer question one and any other TWO questions.

1.
(a)
Amos, the manager of Unilever Company has decided to buy a laptop for his child.

Discuss the process he will go through.

[10 marks]

(b)
Discuss the macro environmental factors affecting businesses and show how marketer’s
decisions are affected by them.

[20 marks]

2.
Using a diagram, describe the concept of the product life cycle.

[20 marks]

3.
(a)
Using examples, discuss five factors influencing pricing in the transport sector.

[10 marks]

(b)
Discuss any five characteristics of a good market segment.
[10 marks]

4.
(a)
Discuss any five techniques used in setting an advertising budget. [10 marks]

(b)
Discuss the five marketing management philosophies.

[10 marks]

……………………..

More Question Papers

Bba 101:Business Law 1

Efn 204: Sociology Of Education

Kst 304:Weed Science And Management.

Pharmacology Ii

Pharmacology Ii

Accounting For Equities And Liabilities

Acoustics

Acting For Film &Amp; Television

Acting For Film &Amp; Television

Actuarial Science I

Administration And Supervision Of Pre-School Education

Administration In Nursing Services

Advanced Hospitality Marketing

Advanced Human Anatomy

Advanced Human Physiology Ii

Advanced Microeconomic Theory I

Advanced Nursing Procedures

Advanced Operations Management

Agd 202: Participatory Approaches And Tools In Gender

Agd 202: Participatory Approaches And Tools In Gender And Development

Agd 300: Fundamental Of Gender And Development

Age 100:Introduction To Cartography Map Analysis And Statistics

Age 201:Physical Geography Ii

Agricultural Pollution And Control

Agroforestry Practices

Agroforestry Systems

Aks 203: Introduction To Theory And Practice Of Translation

Aks100; Introduction To The Study Of Language

Aks102:Historia Na Maendeleo Ya Kiswahili

Analogue Circuits

Animal Nutrition And Feeds

Applied Investment

Applied Marketing Research

Applied Statistics

Art/Design Appreciation 2

Art/Design Appreciation 2

Asc 103:Social Structures Of African Societies

Asc 410: The Sociology Of Knowledge

Audit Practice And Investigations

Auditing

Automation In Libraries

Bac 406: International Finance Management

Basic Research Methodology

Basics Of Community Development

Basketball, Handball And Volleyball

Biostatistics And Biometrics I

Blis 202: Design And Care Of Library And Information Centre

Business Communication

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers

Quick Links