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Dbm 106/Dsm 108: Marketing, Planning And Control  Question Paper

Dbm 106/Dsm 108: Marketing, Planning And Control  

Course:Diploma In Business Management

Institution: University Of Nairobi question papers

Exam Year:2008



UNIVERSITY OF NAIROBI

SEMESTER II - MARKETING PLANNING AND CONTROL
SPECIAL CAT

INSTRUCTIONS
Answer any Two Questions.

1.
a. Define the term planning. (5mks)
b. With the aid of a diagram clearly illustrate the elements of the strategic management process. (10mks)

2. State and briefly discuss the five stages of environmental analysis. (15mks)

3.
a. Discuss Porter's five forces analysis model. (10mks)
b. Outline the major elements of SWOT analysis stating how they affect the performance of an organization. (5mks)






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