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Dbm 106: Marketing, Planning And Control Question Paper

Dbm 106: Marketing, Planning And Control 

Course:Diploma In Business Management

Institution: University Of Nairobi question papers

Exam Year:2012



UNIVERSITY OF NAIROBI
SCHOOL OF CONTINUING AND DISTANCE EDUCATION
DEPARTMENT OF EXTRA MURAL

Marketing, Planning and Control CAT (DBM 106)

Instructions: Answer all questions.
1. What is Marketing Audit? (2mks)
2. SWOT concept is a very important tool in situational analysis. Explain what it means giving examples. (5mks)
3. Explain briefly four major marketing controls in business. (8mks)






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