Principals Of Marketing Question Paper

Principals Of Marketing

Course:Advanced Diploma In Sales And Marketing

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2011

JOMO KENYATTA UNIVERSITY
BACHELOR OF COMMERCE
HBC 2127 PRINCIPALS OF MARKETING

Answer any three questions

1. Describe the objective of marketing indicating the relevant examples in the first moving goods company.(10marks)

2. Discuss using relevant examples the marketing philosophies citing how they may be utilized in today's business (10marks)

3. When designing the marketing information system,companies should consider some important components. Discuss the components of marketing information system using a diagram (10marks)

4. Discuss using relevant examples the major developments that led to the shift of the concept in the marketing philosophy(10marks)

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