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New Product Development Question Paper

New Product Development 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2005



CBA 406
NEW PRODUCT DEVELOPMENT
5TH APRIL 2005
INSTRUCTIONS: Answer all questions


1. a) Discuss the central role of the product development in marketing. (10marks)

b) How can design contribute to the development of a new product. Give examples. (10marks)

c) What is product optimization? (10marks)


2. Define product product positioning and summarize the reasons why it is important. (10marks)

3. Discuss diffusion of innovation in business to business markets. (10marks)

4) For a new product to succeed in the market place, managers must consider the importance of network relationship. Discuss giving examples. (10marks)






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