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Course Profile

Colleges and Universities Offering Diploma in Marketing(Marketing) in Kenya

Discover colleges and universities in Kenya currently offering Diploma in Marketing(Marketing), plus course details, typical duration and related programmes.

Course Name
Diploma in Marketing(Marketing)
Major Subject
Marketing
Course Category
Diploma
Average Study Duration
2 Years
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About Diploma in Marketing(Marketing)

Colleges Offering Diploma in Marketing(Marketing)

Course Duration: 6 months
Course Entry Grade: D (Plus) in KCSE
Exam Body: ICM

Course Overview:
This program is designed to give you a sound knowledge and skill base in marketing where you will learn about the many influences and impacts on consumer behavior and how to apply marketing principles ­­­­­ real world examples.
We at NIBS College will teach you the value of research and the techniques for producing quality reports and communication documents using proven marketing tools.
Course content
1. Concept & Process of Marketing
- The Marketing Concept
- Marketing process overview
- Costs and benefits
- Segmentation, Targeting & Positioning
- Macro-environment
- Micro-environment
- Buyer Behavior: Dimensions of Buyer Behavior

2. Marketing mix
- Products
- Place
- Price
- Promotion
- Different Marketing Segments & Contexts
- Consumer Markets
- Organizational Markets
- Services
- International Markets
Course Name: Practitioners Diploma in Marketing.
Course Duration: 6 months.

This course if suitable for those who are already working as marketers or even those who wish to start careers as marketers.
Those with or without marketing backgrounds can pursue the course.
The course is examined by Marketing Society of Kenya (MSK).
Entry requirement:
KCSE mean grade of C-(Minus) and above.

Duration:
2 terms/2 modules.

Fees:
Term 1: Ksh.30,534
Term 2: ksh.25886

Exam Body:
KNEC.
Course requirements
- Those applying for the program above must have attained a C in KCSE or
- Hold a certificate in marketing from a recognized institution
Period of study
- 3 years
Course Entry Requirements: KCSE mean grade of C- and above.
Duration: 12 - 18 months.

Universities Offering Diploma in Marketing(Marketing)

This program is suitable for
students who wish to pursue
their interests in public relations,marketing
and advertising.

Course requirement
A minimum of a C in KCSE with C- in English and Mathematics or any other business subject (Economics, Accounting or Commerce) or
K.C.E. Division II with credit in English and Mathematics / Commerce / Accounting or
One principal and two subsidiary passes in K.A.C.E. or
KSPS Certificate in Business Management or
Any other equivalent academic qualification accepted by the University Senate.
Students are required to bring the following items:
(i)Non refundable application fee of Kshs. 1,000/=
(ii)Complete and signed application
(iii)Originals and a copy of certificate
(iv)Three recent passport size photographs
(v)Copy of National ID card or Birth Certificate

Course duration
- The program takes two years

Admission fees
- Kshs.1,000

Admission requirements
- Interested students are required
to hold any one of the qualifications
below:
(i)KSPS Certificate in Business Management
(ii)A minimum of C in KCSE with C- in English
and maths or any other business subject given below:
(a)Accounting
(b)Economics
(c)Commerce
(iii)KSPS Certificate in Business Management
(iv)K.C.E. Division II with credit in English and Mathematics / Commerce / Accounting
(v)One principal and two subsidiary passes in K.A.C.E.

Course duration
- Two years

Applicants must also bring the following items:
(a)Complete and signed application
(b)Copy of National ID card or Birth Certificate
(c)Originals and a copy of certificate
(d)Three recent passport size photographs
Minimum requirements
- Students interested in this
program may be admitted provided
they possess any one of the qualifications
below:
(a)A minimum of C in KCSE with at least C-
in maths and English.

(b)Division II at KCE with credit pass in English and maths

(c)A minimum of C- in KCSE plus a relevant certificate
with a credit pass.

(d)Division III at KCE with C- in maths and English

Tuition fees
-Kshs.32,091 per stage

Course duration
- Four stages
Entry Requirements:

To qualify for admission to this programme, candidates must meet any of the following minimum requirements:

i. A holder of KCSE C (plain) or its equivalent or
ii. A holder of KCE Division III or its equivalent or
iii. A holder of KACE with One Principal and One Subsidiary or
iv. Mean grade of C-(minus) at KCSE with a certificate in the relevant area from a recognised institution.
Course requirements

One is required to have attained a minimum of a C- or hold
a certificate or a professional certificate from a recognized examination
body.

Course duration

- Four semesters(1 1/2 years)

Fees

-Sh.10,000

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