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Htm257:Tour Operations Techniques Question Paper

Htm257:Tour Operations Techniques

Course:Bachelor Of Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATIONS FOR THE DEGREE OF HOSPITALITY AND TOURISM MANAGEMENT
HTM257:TOUR OPERATIONS TECHNIQUES

DATE:TUE 30TH NOV,2010 TIME:11.00AM-I.00PM

INSTRUCTIONS
Answer Q1 and and any other TWO

Q1.

(a)Using examples explain the FOUR major groups of organisations in the hospitality and travel sector (8mks)

(b)Briefly explain the four categories of insurance options offered by car rental companies to customers (8mks)

(c)Discuss discounts,fidelity and membership schemes available for car rental companies (14mks)

Q2.

(a)Discuss the following elements which constitute client handling procedures

(i)Airports meet and greet (2mks)

(ii)Tour Briefing (2mks)

(iii)Check-in and check-out procedures (4mks)

(iv)Debriefing(2mks)

(b)As a Tour Manager,which other means would you use to increase your income apart from making direct profits from selling tours (10mks)

Q3.

(a)When planning tour,itineraries it is important to understand some basic guidelines as "P.R.I.D.E" Briefly explain these guidelines (10mks)

(b)Discuss the elements that constitute packaged tour components (10mks)

Q4.

(a)Briefly discuss the common factors that affect tour prices (10mks)

(b)Outline the details which should be given priority when making reservation for a tour (10mks)

Q5.

(a)Define market segmentation and discuss its benefits and limitations (10mks)

(b)Briefly explain the main benefits of marketing orientation in the hospitality and tourism industry (10mks)

Htm257:Tour Operations Techniques Question Paper

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