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Diploma 1 In Marketing Public And Human Relations Cat Question Paper

Diploma 1 In Marketing Public And Human Relations Cat

Course:Diploma In Marketing (Marketing)

Institution: Machakos University question papers

Exam Year:2009

Instructions
Answer all the questions

1 (a) Explain the meaning of Human Relations (5 Marks)
(b) State and explain the lessons we can learn from Human Relations School by Elton Mayo. (14 Marks)
(c) State and explain eight factors that determine social Satisfaction.(16 Marks)

2 (a) State and explain the five hierarchies of needs according to Abraham Maslow. (10 Marks)
(b) How can the hierarchy of needs theory help in motivation of emplolyees? (5 Marks)

3 (a)Highlight the assumptions of theory X and Y according to McGregor. (8 Marks)
(c) What measures should be put in place to boost employees' morale in organizations?(8 Marks)

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