Diploma 1 In Marketing Public And Human Relations Cat Question Paper

Diploma 1 In Marketing Public And Human Relations Cat

Course:Diploma In Marketing (Marketing)

Institution: Machakos University question papers

Exam Year:2009

Instructions
Answer all the questions

1 (a) Highlight 8 examples of created public relations media (8 Marks)
(b) State and explain 4 types of House journal found in organizations (8 Marks)

2 (a) State and explain 11 factors considered when planning a new house journal (22 Marks)
(b) Give and explain six examples of external publics of an organization (12 Marks)
(e) State and explain the data which should be included in a news release (14 Marks)

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