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Cfu 100: Business Studies Question Paper

Cfu 100: Business Studies

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
FIRST YEAR STAGE I EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CFU 100: BUSINESS STUDIES
DATE: AUGUST 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
(a) Discuss the five main characteristics of companies (10 Marks)
(b) Control is an important management function. Identify and discuss the key steps in the control
process. (10 Marks)
(c) Identify and discuss the key functional areas of human resource management. (10 Marks)
QUESTION TWO
(a) Discuss the importance of a business plan to an organization (9 Marks)
(b) Define a business policy (1 Mark)
(c) Highlight the importance of business policies to an organization (10 Marks)
QUESTION THREE
(a) Identify the key major environmental factors affecting businesses and discuss how they affect
day to day business decisions (12 Marks)
(b) Project selection is the initial decision that an entrepreneur has to make. Discuss the preliminary
activities involved in project selection. ( 8 Marks)
2
QUESTION FOUR
a) In order for a business to make decisions it is useful to have a flexible and logical process
which can be followed. Discuss the main steps involved in decision making process
(12 Marks)
b) Write brief notes on the following marketing mixes (8 Marks)
i. Price
ii. Product
iii. Promotion
iv. Product
QUESTION FIVE
a) Discuss the mechanisms that managers can use to influence behavior change and create an
ethical climate. ( 8 Marks)
b) Identify the benefits accruing to a business organization participating in corporate social
responsibility. (6 marks)
c) Discuss the advantages of job method of production over mass production. (6 Marks)

Cfu 100: Business Studies Question Paper

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