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Cam 204: Strategic Management Question Paper

Cam 204: Strategic Management

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE III EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 204: STRATEGIC MANAGEMENT (SUNDAY CLASS)
DATE: AUGUST 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Write short notes on the following strategies
i.) Horizontal and vertical integration
ii.) Divestment strategies and turnaround strategies (12 marks)
b) Uchumi supermarkets ltd. is the currently exploring growth strategies to allow them serve an
increased geographical area. The management has approached you, a management consultant
to advice on external growth strategies. Using examples, explain three viable external growth
strategies. (12 marks)
c) Outline four characteristics of strategic decisions (6 marks)
QUESTION TWO
a) With the help of illustrations, explain how the following affect strategy formulation
i. Access to resources
ii. Stakeholder expectations (10 marks)
b) Using an organization of your choice, explain what a positioning statement is and its impact on
strategy formulation and implementation (10 marks)
2
QUESTION THREE
a) Your elder brother, Joe, just incorporated Maxi Max, a company based in Ruaraka. Maxi Max
mission is “To improve the Kenyan ecological system through efficient recycling of non
biodegradable materials for the economic and social wellbeing of the country”. Explain to Joe
the contribution that strategic planning would make towards the achievement of the above
mission. (10 marks)
b) What is the importance of effective change management in the strategic management process?
(10 marks)
QUESTION FOUR
a) Discuss the generic strategies as proposed by M. Porter. (10 marks)
b) Under what circumstances is each of the outlined strategies appropriate? (5 marks)
c) Outline five functions of goals (5 marks)
QUESTION FIVE
a) “An organizations value chain must support its chosen strategies”. Discuss using appropriate
examples (15 marks)
b) What is meant by ‘structure follows strategy’? (5 marks)

Cam 204: Strategic Management Question Paper

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