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Cms 104: E- Commerce Question Paper

Cms 104: E- Commerce

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
FIRST YEAR STAGE III EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CMS 104: E- COMMERCE (WEEKEND CLASS)
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Discuss some of the benefits of using the internet to do business (5 Marks)
b) What are some of the security requirements for conducting business over the internet?
(5 Marks)
c) Differentiate between public key encryption and private key encryption (4 Marks)
d) What are some of the components of a well functioning website? (5 Marks)
e) Identify the unique features of E- Commence Technology that have led to change in traditional
business thinking. (5 Marks)
f) i.) Describe three barriers to adoption of e-commerce by consumers (3 Marks)
ii.) Suggest how a company can counter the barriers to adopting e- commerce. (3 Marks
QUESTION TWO
a) Discuss the four stages of Business to Consumer type of E-commerce (8 Marks)
b) While transacting business on the web, consumers look for instant feedback to make sure their
transactions are successful. Identify the various types of online support that can assist consumers
to know that their order is acknowledged. (4 Marks)
c) What is enterprise resource planning? (2 Marks)
d) State Six benefits of Enterprise Resource Planning? (6 Marks)
2
QUESTION THREE
a) What is a business model? (3 Marks)
b) State three advantages and three limitations of Auction Model? (6 Marks)
c) Discuss three factors that are stimulating interests among companies to get involved in online
monetary transactions? (6 Marks)
d) Identify the five online payment systems (5 Marks)
QUESTION FOUR
a) Organizations and businesses use browser based applications on the internet that collect and
organize information about customers as part of customer relationship management. Describe
any THREE tools used to collect and organize information about customers.
(6 Marks)
b) How is vision and mission used as a customer relationship management tool? (4 Marks)
c) Explain any four causes of dissatisfaction to online customers? (4 Marks)
d) Explain three ways of establishing long term relationship with customers on the web?
(6 Marks)
QUESTION FIVE
a) Discuss the characteristics of E-marketing (5 Marks)
b) State any five benefits of conducting online market research? 5 Marks)
c) List two examples of media rich adverts on the internet (2Marks)
d) Write short notes on the following:
i. Affiliate programs
ii. Branding
iii. Search engine
iv. E-mail marketing (8 Marks)

Cms 104: E- Commerce Question Paper

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