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Bud 002: Business Language Question Paper
Bud 002: Business Language
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
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UNIVERSITY EXAMINATIONS: 2008/2009
STAGE I EXAMINATION FOR DIPLOMA IN BUSINESS MANAGEMENT
BUD 002: BUSINESS LANGUAGE
DATE: APRIL 2009 TIME: 1½HOURS
INSTRUCTIONS: Answer any THREE questions
QUESTION ONE
a) Define the following terms:
(i) Non-verbal communication (2 Marks)
(ii) Visual aids (2 Marks)
(iii) Message (2 Marks)
(iv) Encoding (2 Marks)
b) Discuss any four barriers to effective communication (12 Marks)
QUESTION TWO
a) State and explain three ways of reading (6 Marks)
b) An interview is a special listening situation. Most interviews take place between two people. How
do you ensure that an interview is effective with particular reference to three situations:
(i) Before the interview
(ii) During the interview
(iii) After the interview. (9 Marks)
c) (Write the correct end Mark indicating whether each of the following sentences is declarative,
imperative, interrogative or exclamatory:
(i) What an exiting race that was
(ii) Railroads provide an important means of transportation
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(iii) When was locomotive invented
(iv) What a wonderful invention the air brake was
(v) Read about railroad in your books (5 Marks)
QUESTION THREE
(a) Write the following items, using capital letters where needed:
(i) italian food
(ii) thursday
(iii) boy scouts
(iv) republican party
(v) memorial day (5 Marks)
(b) Identify nouns by underlining them in the following sentences:
((i) He was afraid of strangers when he was little
(ii) Students have passed the examination well.
(iii) Your car is very clean
(iv) Environment should be conserved well.
(v) The books have been returned in the library
(vi) Your knife is sharp.
(vii) Spanish is an official language in many parts of the world
(viii) The church is full to capacity.
(ix) The tables have been well organized
(x) Five years of work have made me very creative. (10 Marks)
(C) Indicate he appropriate articles in the following words
- Knife
- Umbrella
- Book
- desk
- egg (5 Marks)
QUESTION FOUR
a) Underline demonstrative pronouns in the following sentences
(i) This is an interesting book.
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(ii) I need to pick these items.
(iii) That sentence is clear (3 Marks)
b) Identify interrogative pronouns in the following sentences
(i) What are you saying?
(ii) Who borrowed this book? (2 Marks)
c) Show how gerunds can act as nouns by constructing sentences using the
following words
(i) Eat
(ii) Swim
(iii) Run
(iv) Increase
(v) Play (5 Marks)
(d) State and explain any five contents of a business letter (10 Marks)
QUESTION FIVE
Read this passage carefully and then answer the questions which follow. Use your own words as far as
possible
WAKE UP TO POLLUTION
‘Don’t choke Britain’ is about persuading people to forget the car and wake up to better ways to get
around. This local authority-led initiative aims to raise public awareness about the damage to our
environment and health caused by increased traffic congestion and pollution.
Embracing many local initiatives throughout June, the Don’t Choke Britain campaign urges people out
of their cars and onto bikes, buses, trains and pavements.
Midland Mainline has a raft of travel options which complement the vision of a less car-continental
future. Its latest offer is door-to door, where two, three of four people can catch an off-peak train to
London and back from as little as £ 39 for the group. A pre-booked taxi to and from the station is
included in the price.
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‘Until people are offered a cheaper and more convenient alternative. such as door-to –door, they will
continue to take the car-whether it’s all the way to London or just to the station,’ says Midland
Mainline’s product Manager, Chris Lyons.
Perhaps the most ambitious scheme is the proposed development of an East Midlands Parkway
Railway Station, close to the MI Motorway. As Chris Lyon says,’ Midland Mainline are looking hard
at taking more responsibility for our customers’ real journey from their front door to their final
destination., not just the journey station to station. For example to make getting to airports easier, we
are looking to develop competitively priced tickets that combine rail transport to Midland Mainline
with other modes of transport. Combining the various travel options in one straightforward offer will
make traveling to the airpors by public transport much more attractive.’
Clearly, co-ordinated public transport is the way forward if a cleaner,greener Britain is ti be achieved.
Midland Mainline’s services take a sizeable chunk of traffic off the MI and that’s good news for the
environment. But is it realistic to think that the hardened car users can be coaxed away from their
steering wheels?
‘No-one says it’s going to be easy, ‘says Chris Lyons. But if the products are right and backed up with
a reliable, good quality service. Then it’s possible.
Using the car has its own problems, not least of which is traffic jams, incessant road works and the
prospect of heavyweight measures to curb driving such as motorway tolls, reduced access to town
centres and higher taxation.
Constant improvements to Midland Mainline’s services such as greater frequency, new products and
better customer service are definitely persuading more and more people to use the train
a) What does the writer mean by ‘Don’t Choke Britain’? What is the purpose of the “don’t
Choke Britain’ campaign? (4 Marks)
b) Explain the sentence “Midland Mainline has a raft of travel options which complement the
vision of a less car oriented future”? (2 Marks)
c) Describe the door-to-Door scheme (4 Marks)
d) How can the planners make it easier for people to get to airports? (4 Marks)
e) What are the problems facing car users? (6 Marks)
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