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Cuu 100: Communication Skills Question Paper

Cuu 100: Communication Skills

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR STAGE I EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CUU 100: COMMUNICATION SKILLS (DAY & EVENING)
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) The following letter was written by a bank to a complaining customer.
akili chache bank
Po box 33198
nairobi
ref mc/bom/218/2009
dear mr kamau
re: your complaint
We are in receipt of your letter of complaint and are sorry that it has no basis.
In this regard, be advised that we will not take any steps on it as per the expressed statement.
If you have any further complaints, get in touch with us again.
Sincere friend
Simon kiptabut
The letter above has various shortcomings. Rewrite it to make it more appropriate. (10 Marks)
b) Explain how the following factors can affect the flow of vertical communication:
Distortion
Geographical distance
2
Language
Attitude
Built in resistance (5 Marks)
c) Explain five ways in which the message can constitute a barrier to effective communication.
(5 Marks)
d) Give five reasons why consideration is important in communication. (5 Marks)
e) Explain five ways in which the receiver can be a barrier to effective communication (5 Marks)
QUESTION TWO
a) The internet is the world’s largest computer network. In a speech to be given by the head of IT
Department to the rest of the university, explain ways in which it is used in the education sector.
(10 Marks)
b) Explain five different types of interviews that can be held in organizations and the objective for
holding such interviews (10 Marks)
QUESTION THREE
a) As the public Relations Officer in the University, write a press release to address certain negative
publicity the university has recently suffered. (10 Marks)
b) In a memorandum from the dean to the lecturers in the faculty, explain the significance of the
component parts of a report. (10 Marks)
QUESTION FOUR
a) State five communication problems that can arise with external written communication between a
university and outsiders. (10 Marks)
b) Write an essay to explain the effect of the post election violence on communication in Kenya.
(10 Marks)
QUESTION FIVE
a) The university has recently suffered some negative publicity. Explain the various ways through the
public relations officer can restore the lost reputation. (10 Marks)
b) The government has in the last few years introduced the office of the government spokesman.
Analyze five ways in which this has improved communication in Kenya. (10 Marks)

Cuu 100: Communication Skills Question Paper

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