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Cam 301: International Marketing Question Paper

Cam 301: International Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2009/2010
THIRD YEAR STAGE 1 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 301: INTERNATIONAL MARKETING (EVENING CLASS)
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer ONE and Any other TWO Questions
QUESTION ONE
a) Outline in detail, the factors an International Marketer must consider when going into a new
Market. (10 Marks)
b) Discuss the various ways through which this Marketer can to start operations in the new
Market he selects. (10 Marks)
c) Indicate the types of distribution channels he can use in the new Market. (10 Marks)
QUESTION TWO
a) As an Export Manager, detail the steps you would take to establish an international network of
buyers for a good or service of your choice. (10 Marks)
b) Entry to the International Market requires Market Research to be undertaken in order to
generate an accurate Marketing plan. What challenges is the researcher likely to face?
(10 Marks)
2
QUESTION THREE
Describe the scope of the internet as a tool for international prospecting and trade on ONE good and
ONE service of your choice. (20 Marks)
QUESTION FOUR
a) Describe the types of organizational structures of the Export Departments, relating them to the
overall organizational structure. (10 Marks)
b) Discuss the integrated Marketing communications the producers of ‘Pick and Peel’, a well
known natural fruit juice, can use in Italy. (10 Marks)
QUESTION FIVE
a) Give the key points to consider when negotiating with an international customer. (6 Marks)
b) Prepare a report on the control mechanisms an Exports Manager should implement in his
Department. (14 Marks)

Cam 301: International Marketing Question Paper

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