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Bba600:Marketing Research Question Paper

Bba600:Marketing Research

Course:Masters In Business Administration

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2011/2012
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER IN BUSINESS
ADMINISTRATION

BBA 600: MARKETING RESEARCH

DATE: Tuesday, 6th December, 2011
TIME: 5.30p.m. – 8.30p.m.

INSTRUCTIONS:
Answer any FOUR (4) Questions.

Q.1) (a)
Explain ethical issues that must be considered when carrying outmarketing research.(10 marks)

(b)Marketing research comprises of a series of major activities till completion. Describe the activities.(10 marks)

Q.2) (a)In any business marketing research, there is a four step scientificapproach. Explain the steps.(10 marks)

(b)Observation is one of the key methods of collecting data in aBusiness research. Identify the key characteristics of the method. (10 marks)

Q.3) (a)There are basically THREE types of survey. Describe each type, statingtwo advantages and two disadvantages for each.(10 marks)

(b)Describe the basic steps involved in the sampling process.(10 marks)

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Q.4) (a)Factor analysis is one of the methods used to summarize information contained in a large number of variables. Describe the steps in conducting the analysis.(10 marks)
(b)
Explain reasons as to why it is important to put done results of a marketing research in a report format.(10 marks)

Q.5) (a)Discuss any statistical tests you can subject your data to as you analyze.(10 marks)

(b)Describe qualities of a good research report.(10 marks)

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