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Bba411:Agricutural Marketing Question Paper

Bba411:Agricutural Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 411: AGRICULTURAL MARKETING

DATE: Thursday
24th December 2009
TIME; 4.30pm – 6.30pm

INSTRUCTIONS:
Answer question One in Section A and Two others from Section B

SECTION A
Question One
Write short notes on the following terms in relation to Agricultural Marketing:
a)TechnicalEfficiency
b)Up-countrybuyer
c)Conduct
e)Performance
f)Wholesaler
[5x6=30marks]

SECTION B
Question Two
a)
What is the purpose of market research in agriculture?[5marks]
b)A well planned Market Research would provide useful information to the farmer.
Discuss five (5) areas through which a farmer would get useful information from a well conducted research.
[15marks]
Page 1 of 2
Question Three
Agricultural Marketing in Kenya faces some challenges which affect the productivity of the farmer. Highlight five (5) such challenges.
Question Four
Farmers in Kenya benefit a lot from both Marketing Boards and agricultural co-operative societies. Differentiate between marketing Boards and Agricultural co-operatives Societies. Highlight five (5) such differences.
[20marks]

Page 2 of 2

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