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Bba314:Public Relations Question Paper

Bba314:Public Relations

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2011/2012
INSTITUTE OF OPEN LEARNING – (IOL)
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 314 – PUBLIC RELATIONS

DATE:
Sunday, 18th December 2011
TIME: 2.00 p.m. – 4.00 p.m.
INSTRUCTIONS:
Answer question one and any other two.
Question One
(a)
A good Public Relations practitioner needs to posses certain qualities. Discuss five(5) such qualities.(15 marks)
(b)In organizations where there is a Public Relations manager he/she is assigned certain
responsibilities. Highlight five such responsibilities.(15 marks)
Question Two
Write short notes on the following terms as used in Public Relations.
(i)Propaganda
(ii)Press
(iii)Publicity
(iv)Corporate Image
(v)Marketing(20 marks)
Question Three
The Public Relations department is charged with several activities. Discuss ten (10) such
activities.(20 marks)
Question Four
A Public Relations manager is expected to co-operate with the management in various lines.
Highlight five (5) such lines of co-operation.(20 marks)
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