Get premium membership and access revision papers, questions with answers as well as video lessons.

Bba625:Marketing Seminar Question Paper

Bba625:Marketing Seminar

Course:Masters In Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 625: MARKETING SEMINAR

DATE: Monday 29th November, 2010

TIME: 2.00 p.m. – 5.00 p.m.
_______________________________________________________________________________
INSTRUCTIONS
Answer Question ONE (Compulsory) and any other TWO questions.
1.Many consumer purchasing situations involve complex buying decisions.
a)Describe a personal situation which illustrates this point and explain how the ‘Five-
stage buying process’ model is relevant to this situation.[10 marks]
b)How would the understanding of this model be of use to a marketer?[10 marks]
2.An increasing number of companies are basing their prices on the product’s perceived value.
Using a practical example, explain how this pricing method has been operationalized. What are its strengths and weaknesses?[15 marks]
3.Understanding of the marketing environment is important for developing and executingmarketing strategy. Explain the elements of socio-cultural factor and how analysis of socio-cultural factor can assist marketers to develop, implement and control a strategy for rural marketing.[15 marks]
4.Explain the contributions which marketing can make to achievement of Economic and Social
Pillars of Kenya Vision 2030.[15 marks]
5.Discuss the key dimensions of electronic marketing.[15 marks]
…………………….
Page 1 of 1

Bba625:Marketing Seminar Question Paper

More Question Papers

Popular Exams