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Bba613:Global Marketing Question Paper

Bba613:Global Marketing

Course:Masters In Business Administration

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
OPEN, DISTANCE AND E-LEARNING
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 613:
GLOBAL MARKETING
=================================================================
DATE: SATURDAY 9TH JULY 2011
TIME: 2.00 P.M. – 5.00 P.M.
INSTRUCTIONS
Answer Questions ONE and any other Three Questions.
Question One
a)International marketers are faced by many challenges in a foreign country. Discuss atleast four foreign market entry strategies used by an international firm.(8 marks)
b)Discuss five key pricing objectives of international marketing firm.(10 marks)
c)Explain the role of strategic planning in global marketing(6 marks)
Question Two International product development is based on extending the domestic product internationally. Discuss the product development process for an international firm.(20 marks)
Question Three
Global marketing activities take place within the political environment. Discuss the issues
that an international firm need to understand on the political environment of the host
country.(20 marks)
Question Four
a)Explain the main reasons why it is important to standardize the products for an
international market.(10 marks)
b)Discuss the main challenges that an international marketer is likely to encounter in a
foreign market.(10 marks)
Question Five
The process of marketing communication is often impaired by interferences. Discuss the
limitations of international promotion faced by an international firm.(20 marks)

Bba613:Global Marketing Question Paper

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