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Bba 411: Agricultural Marketing Question Paper

Bba 411: Agricultural Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

DATE: Thursday
24th December 2009
TIME; 4.30pm – 6.30pm

INSTRUCTIONS:
Answer question One in Section A and Two others from Section B
SECTION A
Question One
Write short notes on the following terms in relation to Agricultural Marketing:
a)
Technical
Efficiency
b)
Up-country
buyer
c)
Conduct
e)
Performance

f)
Wholesaler
[5
x
6
=
30
marks]

SECTION B
Question Two
a)
What is the purpose of market research in agriculture?

[5marks]
b)
A well planned Market Research would provide useful information to the farmer.

Discuss five (5) areas through which a farmer would get useful information from
a
well
conducted
research.
[15marks]

Page 1 of 2
Question Three
Agricultural Marketing in Kenya faces some challenges which affect the productivity of
the farmer. Highlight five (5) such challenges.

Question Four
Farmers in Kenya benefit a lot from both Marketing Boards and agricultural co-operative
societies. Differentiate between marketing Boards and Agricultural co-operatives
Societies. Highlight five (5) such differences.

[20marks]

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