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Tsa 213: Behavioral Science  Question Paper

Tsa 213: Behavioral Science  

Course:Bachelor Of Arts

Institution: Kenyatta University question papers

Exam Year:2011



DATE: SATURDAY 5TH FEBRUARY 2011
TIME: 8.00 A.M. - 10.00 A.M.
INSTRUCTIONS: Answer question ONE and any TWO (2) Questions in Section B.
SECTION A

Question One
Tourists have seen to having adverse socio-cultural impacts on a destination. As a Tourism
manger, indicate initiatives that can be used to modify such tourist behaviour for the better.











(25 marks)
SECTION B
Question Two
a)
Describe FIVE determinants of tourism demand at the macro-scale.
(15 marks)
b)
What are the indicators of tourism demand at the macro-scale?

(10 marks)

Question Three
a)
Describe how destination image influences tourist choices.

(10 marks)
b)
Which factors influence tourists? image of a destination?

(5 marks)
c)
Which factors influence choice of a destination to host events for

business travelers?






(10 marks)

Question Four
a)
Using plog?s (1974) tourist typologies, describe the various types of personalities.











(10 marks)
b)
How do tourist personalities influence their behaviour? Give relevant examples.











(10 marks)
Question Five
Differentiate the types of tourists based on their trip arrangements and travel preferences.











(25 marks)
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