📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Blis 210: Marketing And Public Relations  Question Paper

Blis 210: Marketing And Public Relations  

Course:Bachelor Of Library And Information Science

Institution: Kenyatta University question papers

Exam Year:2010



INSTRUCTIONS:
Answer any THREE questions.
1.
Discuss the process that consumers go through before they become ultimate users

of an information product.
2.
Identify the barriers to effective marketing communication and explain how a

marketer of library or information service may overcome them.
3.
Explain the strategic tools that a marketer of information products could use in

marketing.
4.
Explain why sponsorship has become a popular form of public relation thus

making it worth the consideration by librarians and information providers.
5.
Elaborate on the cycle that an information product may go through in its life span.
Page 1 of 1




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates