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Blis 210: Marketing And Public Relations Question Paper

Blis 210: Marketing And Public Relations

Course:Bachelor Of Library And Information Science

Institution: Kenyatta University question papers

Exam Year:2010

INSTRUCTIONS:
Answer any THREE questions.
1.
Discuss the process that consumers go through before they become ultimate users

of an information product.
2.
Identify the barriers to effective marketing communication and explain how a

marketer of library or information service may overcome them.
3.
Explain the strategic tools that a marketer of information products could use in

marketing.
4.
Explain why sponsorship has become a popular form of public relation thus

making it worth the consideration by librarians and information providers.
5.
Elaborate on the cycle that an information product may go through in its life span.
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